Facebook MP3s – an untouched outreach opportunity

GUEST POST: Steve Kryger from Communicate Jesus shares how to exploit Facebook and take hold of the endless opportunities it provides for outreach and evangelism.

Facebook provides a wealth of evangelistic and outreach opportunities, many of
which are yet to be exploited to their full potential. Here’s just a
couple of ideas:

• create a Facebook Page for your church (and promote it in church
  and in the local community),
• create a social group to promote social activities and fellowship,
• create events (e.g. Easter services, Christmas carols) and invite
  your friends to attend,
• post thought-provoking status updates.

How have you used Facebook for the purpose of outreach?

An opportunity that remains untouched (as far as I’ve seen) is the
capacity Facebook provides to share MP3′s. It’s very simple – when you
post an update, click on the ‘Link’ icon in the attachments area. Add
the link of an MP3 (e.g. the weekend’s sermon), and Facebook will
provide you with space to add the title, artist and album. Here’s how
it looks:

There’s some great potential with this facility – whilst friends and family may not make the trip to the church website to download a sermon, they might be more likely to listen to a talk you recommend on Facebook. Somehow it seems less scary to post a link to a talk via Facebook, than to send an email encouraging a friend to listen! And considering Australians spend 29% of their online time on Facebook, you might as well provide them with something to listen to while they’re there!

You can read more about this facility on All Facebook and The Next Web.

I’ve written more about Facebook at Communicate Jesus.